MINESTAR EDGE

CAT Mining needed a promo video for their latest mining software. Converse Marketing brought me on to design and execute the animation on the piece. With most SaaS-type work, the abstract nature of the service is the obstacle in the storytelling. The design exploration centered around visually portraying the benefits of Minestar Edge. Particle elements served as a connective tissue between software and real-life. Edge has a broad capability-set; designing different scenes of footage into a ‘tech’ environment gave a sense of the sofware’’s depth.

STYLEFRAMES

FINAL STILLS

Agency - Converse Marketing
Creative Direction - Jason Salyers
Design, Animation, VFX - Seth Hodel
Edit - Chris Mackey, Seth Hodel